The theme for the annual department retreat of Marketing Partnerships within Madison Square Garden was data and analytics. And how we can use it in our day-to-day work, as well as the selling process.

We looked at the theme of data and analytics as being the DNA of our business. From there, the double helix of a DNA served as inspiration for the logo and other graphics, which was used in materials throughout the retreat.

Art Direction. Branding. Project Management. Presentation Design.